How to Retarget Leads Using EMRG Booking Events

Guide for Clinic Brands: Build Google Audiences from EMRG Events

When someone clicks your ad, opens the EMRG booking widget, and starts to book but does not finish, you can bring them back with highly targeted retargeting ads.

This is the digital equivalent of reminding a patient:

"Hey, looks like you were trying to book an appointment — ready to finish?"

Retargeting high-intent leads is one of the most effective ways to lower your acquisition cost and increase booked appointments.

This guide shows you how to build these audiences in Google Analytics 4 (GA4) using EMRG booking events.

✅ What You'll Need

• GA4 connected to your website
• EMRG widget installed with your GA4 Measurement ID
• Google Ads linked to GA4

If you haven't completed the basic tracking setup yet, follow the EMRG Tracking Setup Guide first.

🚦 Step 1: Confirm EMRG Events Are Flowing

In GA4:

1. Admin → DebugView
2. Make a test booking attempt, and you should see events like:

Don't see them? Check your widget URL includes your GA4 Measurement ID.

👥 Step 2: Create an Audience for "Abandoned Bookings"

In GA4:

1. Go to Admin → Audiences → New Audience
2. Click Create a custom audience
3. Set conditions:

    - Include users when: event_name = booking_started

    - Exclude users when: event_name = booking_completed

Name your audience:

    - EMRG – Booking Abandoners These are high-intent potential patients who started but didn't finish.

Optional Smart Filters

To retarget only ad traffic, add one of these conditions:

• session_source contains google or
• gclid is not null

🪄 Bonus: Create a High-Intent Segment

Create an audience for people who picked a time but didn't finish:

Include users when:

• event_name = booking_time_selected

Exclude users when:

• event_name = booking_completed

Name this audience:

• EMRG – Time Selected / No Booking

These patients were minutes away from booking.

🚀 Step 3: Send the Audience to Google Ads

Your GA4 account should already be linked to your Google Ads account.

If not, connect it:

1. Go to GA4 → Admin → Google Ads Links
2. Follow the linking process

💡 Need help? See Google's guide on linking GA4 to Google Ads

What happens next:

• GA4 will automatically send the audience to Google Ads
• Google may take several hours to populate the audience

📢 Step 4: Launch Retargeting Campaigns in Google Ads

In Google Ads, create a Display, YouTube, or Search Remarketing campaign.

When choosing audience targeting, choose the audience you just created:

• EMRG – Booking Abandoners

You can show ads like:

• "Ready to finish your appointment?"
• "Book your treatment today — limited slots available."
• "We saved your spot — tap to complete your booking."

🔗 Additional Resources

📖 Need more help with audiences and remarketing? See Google's comprehensive guide on using audiences for advertising and remarketing.

🧠 Why This Works

You're not blasting ads at everyone.

You're targeting people who already showed intent to schedule.

This is one of the highest-ROI marketing techniques in digital health and wellness — especially for:

• Health and wellness services
• Medical aesthetics treatments
• Wellness programs
• Membership-based services
• Appointment-driven practices

✅ Summary

Want Help?

Need us to double-check your setup?

• Email: support@joinemrg.com
• Contact your Customer Success Manager

We're here to help you turn clicks into booked patients.