EMRG Booking Widget Tracking Setup Guide

For Clinic Brand Marketing Teams & Agencies

Our EMRG booking widget includes full event tracking and UTM support. This guide shows you how to connect your website + Google Analytics + Google Ads so you can see which ads drive real booked appointments and optimize toward conversions.

🎯 What You'll Accomplish

After setup you will:

• See EMRG booking funnel events in GA4
• Attribute bookings to ad campaigns, keywords, and UTMs
• Track booking_completed as a conversion
• Optimize Google Ads toward real booked patients

This unlocks performance marketing. No more guessing.

📎 Summary for Your Web Developer

Here is a summary you can copy and share with your web developer:

"Please embed the EMRG widget using our GA4 measurement ID and confirm all EMRG booking events fire in GA4 DebugView (booking_completed, etc.). Then import booking_completed into Google Ads as a primary conversion."

📋 Requirements

🧩 Step 1: Add EMRG Booking Widget with GA4 Measurement ID

First, you need to install the EMRG booking widget on your website with your Google Analytics Measurement ID included.

📖 See our guide: How to Put Your Booking Widget on Your Website

When adding the widget code, make sure to include your GA4 Measurement ID in the config:

var config = {
  clinicId: YOUR_CLINIC_ID,
  gaMeasurementId: "G-XXXXXXXXXX", // Your Google Analytics Measurement ID
  // ... other config options
};

✅ Be sure your GA4 Measurement ID is included in the widget configuration. This enables event tracking for all booking actions.

🔍 Step 2: Verify Events in GA4

In GA4:

1. Admin → DebugView
2. Trigger a test booking on your site. You should see events appear such as:

If you see these, proceed.

🔁 Step 3: Import Booking Conversion into Google Ads

In Google Ads go to:

1. Tools & Settings → Conversions → New Conversion Action → Website
2. Click Scan Website
3. Google will detect your GA4 events automatically.
4. Select:
   • Event: booking_completed
   • Category: Book appointment
   • Conversion value: Choose static or estimated revenue
   • Counting: One
   • Primary action: ✅ On (used for bidding)
5. Save.

This tells Google Ads: "Optimize toward booked appointments."

💡 Need more help? Google provides detailed guidance on creating Google Ads conversions based on Google Analytics key events, including troubleshooting attribution settings and managing conversion data across both platforms.

🎯 Step 4: Make Sure UTMs Flow

Always tag your ad URLs like:

?utm_source=google&utm_medium=cpc&utm_campaign=product-or-service-offering&utm_term=appointment&utm_content=cta1

EMRG passes these through your widget events so GA4 can tie bookings to clicks.

🧪 Step 5: Check Tracking Works

Use Tag Assistant:

1. Visit your site
2. Trigger a booking
3. Confirm you see booking_completed firing
4. Confirm Google Ads remarketing pixel loads

You should see something like:

en=booking_completed
ep.utm_source=google
ep.utm_campaign=product-or-service-offering

When you see this → ✅ your conversion pipeline is working.

🏁 You're Ready to Scale

With everything connected, you can now:

• Run ads optimized to booked appointments
• Build remarketing audiences ("started booking but didn't finish")
• Track performance to ROI

Magic begins when you switch to Maximize Conversions or Target CPA bidding.

🔐 Best Practices

🚦 Troubleshooting

If you don't see events in GA4

• Check iframe URL has your measurement ID

If Google Ads doesn't see the event

• Wait up to 24 hours after setup

If conversions aren't optimizing

• Ensure it's marked as Primary in Ads

✅ Final Checklist

Support

For additional help with widget integration or troubleshooting:

• Email: support@joinemrg.com
• Contact your EMRG Success Specialist
• Check our knowledge base for additional articles

The EMRG team is here to ensure a smooth integration process for your website and tracking setup.